The objective was to redesign Life Pharmacy’s mobile website to deliver a more intuitive, clean, and conversion-optimized shopping experience—making it easier for users to explore, trust, and purchase health products on the go.
As a product designer, I aimed to bring structure, clarity, and simplicity to the mobile experience—bridging business goals with user needs in a fast-paced e-commerce environment.
This redesign focused exclusively on improving the mobile version of the Life Pharmacy website. The challenge was to declutter the interface, create intuitive browsing flows, and ensure quick product discovery for users who rely heavily on mobile for healthcare purchases. The new design better reflects the brand’s identity while aligning with current UX standards in mobile commerce.
The mobile experience was completely restructured for clarity and usability. I used a clean, minimal visual language with soft accents and crisp icons to establish a sense of trust and ease. The homepage now guides users toward key actions like searching, browsing deals, and viewing top categories. I streamlined the product cards, improved filter behavior, and highlighted promotions more effectively to boost conversions.
Microinteractions and hierarchy were carefully considered to support thumb-friendly navigation and make the experience feel lighter and faster. The end result is a mobile-first design that balances user expectations with business needs—offering both accessibility and impact.
